Every SMS marketing message looks the same when it arrives: an unknown short code, a wall of text, and a link the recipient is not sure they should tap. Marketers spend hours crafting offers that land in an inbox that strips out all the branding.
Wavix RCS messaging lets you send branded messages with images, carousels, and one-tap buttons through the texting app you already use for SMS. If a device does not support RCS yet, Wavix automatically delivers SMS instead. RCS and SMS work well together. Use RCS for rich, branded engagement and SMS as the reliable fallback that reaches every device. You can run both channels in parallel, or migrate from SMS to RCS at your own pace as coverage grows.
RCS vs SMS for marketing
Here is how the two channels compare across the things that matter most for campaigns.
| Feature | SMS | RCS |
|---|---|---|
| Sender Identity | Short code or number | Verified business name + logo |
| Media Support | Text only | Images, video, carousels |
| Customer Actions | Tap link | One-tap buttons |
| Branding | None | Full brand assets |
| Engagement | Delivery confirmation only | Read receipts + tap tracking |
| Fallback | - | Automatic SMS fallback |
RCS in action: six marketing campaign types
Wavix RCS messaging works across the full range of marketing campaign types. Here is what each looks like in practice.
1. Seasonal promotions and offers
Flash sales, Black Friday, end-of-season clearances — campaigns where urgency is the message. RCS lets you pair that urgency with a product image and a one-tap Shop now button, rather than a link customers have to decide whether to trust.
2. Product launches
A new product announcement in RCS can include a hero image, a short description, and a direct link to the product page. The customer sees what you launched before they decide whether to find out more.
3. Service announcements and institutional updates
Planned downtime, policy changes, new store hours — messages customers need to see. A verified sender with your logo makes it clear the message is official and not a phishing attempt.
4. Coupons and vouchers
A discount code buried in plain text is easy to miss. In RCS, the coupon is the message: branded, with a one-tap Redeem button that takes the customer straight to checkout.
5. Loyalty programs
Points updates, tier upgrades, reward reminders — messages that reward the customer for being a customer. RCS makes these feel personal rather than automated, with the customer's name, their current balance, and a clear next step.
6. Surveys and NPS
A one-question NPS survey with tappable score buttons gets answered in seconds. No link to open, no form to load. The customer rates you without leaving the message, and you get data without chasing a reply.
Getting started with RCS at Wavix
We're rolling out RCS to a few accounts at a time. Tell us about your messaging needs and we'll set you up with everything you need to launch. We'll get back to you within one business day.
